Kérastase Paris has gained world-wide recognition as a leader in beauty brand, exclusive to only the best salons across more than 45 countries. Their products and advanced technology innovates, earning their “premium” reputation. Alicia’s role was to communicate this ultimate, high-class luxury throughout all their marketing material. Using sophisticated imagery throughout campaigns, producing whiter-than-white brochures with eye-catching embellishments, depicting careful design and high production values for all communication pieces. Alicia was proudly the key person responsible to produce all the photography of Kérastase Paris products and promotional pieces that are used in marketing materials Australia wide.