Seasonal fashion campaigns for Eastland – such as this one – are centred around Eastland’s brand attributes of ‘understated classic fashion’. These attributes are reflective of the retail mix and offering, along with the design of the centre itself. The artwork is implemented into a wide selection of marketing material including posters, banners, brochures, press, e-newsletters, ifinds and catalogues. Also under the Eastland roof is ‘Feastland’ which markets all of Eastland food retail outlets, communicating specials and offers on a monthly basis through e-newsletters, posters, prints, flyers and catalogues.