Campaigns covering the school holidays and special occasions, such as Valentine’s Day, are created across the board for all of the centres (Eastland, Watergardens, Robina Town Centre, and Hyperdome) who are managed by the one corporation. To save on costs of imagery, the centres request us to manage a photoshoot and computer generated imagery to be used across all centres yet adjust the design of each to reflect the individual centres’ unique style and colour palette, keeping within each corporate guidelines. Each campaign consists of posters, brochures, catalogues, press, e-newsletters, ifinds and web marketing.