SAS Hairdressing has three salons across Melbourne, located in Moonee Ponds, St Kilda and Sunbury. Feeling that it was time to refresh their brand to better reflect their dynamic, modern salons, SAS Hairdressing came to Alicia to execute this with a fresh, creative touch.

Working around the existing logo, Alicia adopted the circular, curly element into the new look, and expanded the colour palette with stronger oranges, warm greys and chrome silver. She introduced a new font style to the Hairdressing brand, applying the new font family across the board to all of the newly designed materials, such as business cards and stationery, rate cards, services flyers and other promotional material. Once the designs were finalized, Alicia sourced and managed the print production and delivery of all the material for each of the salons.

In addition, SAS Hairdressing requested Alicia to create a SAS ‘scissor’ icon to be made into chrome silver pendent that would be made into a necklace pendent as well as a pin brooch for the staff to wear.