Alicia’s initial task for Black Elefant was to create the brand identity for the new cycling apparel startup company, designing the logo and appointing the corporate fonts and colours to be on the marketing material, both online and offline, outlining all the specifications in a style guide.

Working closely with the Owner/Director of Black Elefant, and the web developer, Jerun at Scout Digital who created the online store, Alicia provided all the different brand elements, the collateral package designs and also created the apparel design.