With intense competition from other brands in an already busy market, Matrix needed to find a design company that would best represent their edgy, stylish, innovative brand with eye-catching designs to attract the Australian market. Clear Edge selected Alicia to create the design pitch for Matrix and her design successfully won Matrix as their client over five other agencies. From there on we created a broad and striking range of marketing material, producing materials such as point of sale items, brochures, promotions and campaigns (both trade and consumer), using Alicia’s photography skills and image re-touching to enhance the imagery presented in marketing materials